Web3 is changing digital marketing
It is important for a company to include a marketing strategy within its project. Thanks to blockchain technology that allows to keep track of past events, it is possible to personalize each customer experience. We advise you in the approach to adopt to build together your project.
Ultimately, digital marketing will turn to more community-based aspects allowing to :
- Capture the attention of already busy users
- Regaining the trust of customers
- Explain the interest internally
What is digital marketing in the Web3 ?
Web3 digital marketing puts more emphasis on the customer and their needs. It is more of a personalized approach to marketing, as it uses data to create more personalized messages and interactions for customers.
Build customer loyalty
Digital marketing offers many opportunities for brands to stand out from the competition and offer added value to customers. We can list as an example of implementation :
- Increase brand visibility with product placement
- Offer a differentiating experience in an immersive environment
- Increase the perceived value of products by creating scarcity
- Offer new financial services such as payment in cryptocurrencies
- Create customer communities with exclusive benefits
- Provide transparent proof of commitment
- Develop virtual uses in-house
- Launch solidarity or social initiatives
